Project Breakdown: Building the Tulkrom Customs Demo Store on Shopify 🛠️

As part of showcasing what's possible with a fully bespoke Shopify build, we created Tulkrom Customs – a fictional but fully functional online store for a custom motorcycle brand. This project demonstrates the entire e-commerce journey, from branding and content to UX, development, and marketing strategy.

Tulkrom Customs - Home page video above

Whether you're a small business launching a new product line or an established brand looking to modernise your store, this walkthrough gives insight into what's achievable with the right Shopify setup.

1. Shopify Theme Development

• Started with Shopify’s Dawn theme

• Customised using Liquid, JSON templates, and CSS

• Created unique page layouts for Garage, Story, Testimonials, and Journal

2. Brand Creation & Visual Identity

• Developed brand name, concept, and tone

• Custom logo, favicon, and icon set

• Colour palette: Gold (#c5a562) and charcoal black

• Web-safe type pairings for headings and body copy

3. Custom Metaobjects as a CMS

• Built a testimonial system using Shopify metaobjects

• Each testimonial includes name, quote, image, location, and rider type

• All editable from the Shopify admin without code

4. Product Strategy & Merch Setup

• Created a fictional but realistic product range

• Workshop merch (hoodies, caps, stickers) + custom motorcycle parts

• Variants, filtering, collection pages, and SEO-friendly descriptions

5. Visual Content & Imagery

• AI-generated photography and product visuals

• Hero shots for each page and lifestyle imagery for story building

• All images styled to match the brand aesthetic

6. Custom Testimonials Page

• Testimonials rendered dynamically from metaobjects

• 2-column layout, responsive and clean

• Editable headings and section colours in theme editor

7. Location & Contact Features

• Contact form with optional message area

• Floating “Book a Build Consult” CTA button

8. SEO & Content Strategy

• SEO-optimised meta titles and descriptions

• Blog posts with internal linking and structured HTML

• Newsletter blurbs written to match brand voice

The Goal

Tulkrom Customs wasn’t just about making something look nice, it was about showing what’s possible when e-commerce design, user experience, and brand storytelling come together in a Shopify store. The result is a working demo any business owner can relate to - and a showcase of what we bring to e-commerce projects.

P.S If it doesn’t all make sense right away, that’s totally fine - we’re here to guide you through it, step by step.

📍 Based in Cheltenham – working with clients across the UK

Click here to get your products sold!